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As a professional, you likely have more than one social media profile to help you network and find jobs. But if you’re reading this article, it’s likely that LinkedIn is your most important social media account. It is the world’s largest professional network, after all. With nearly 700 million users and growing, LinkedIn is a great place to brand yourself as an expert or potential employee. Personal branding on LinkedIn is not only useful for job searching and networking; it also helps you stand out from the other users on the site. With so many profiles to choose from, potential employers can easily find someone who matches their needs. To help your profile stand out in a positive way and drive traffic toward your website or CV, follow these four steps for personal branding on LinkedIn that will boost your visibility and get you closer to meeting your career goals.
Build your professional brand
A brand is the promise you make to your customers or clients. It’s the impression that your business leaves with these customers when they interact with your products or services. Branding is the process of choosing a name and creating a logo, message, and visual elements (such as font, colour, and imagery) to create a consistent and clear image. This image should be easy to recognize as your own and convey a sense of what you do and what you’re about. You can use your LinkedIn profile to build a brand for yourself as a professional. This will help you stand out from others in your industry who may have the same job title. It can also help potential employers and clients identify your expertise, along with what you have to offer the world.
Create a branded resume
The best way to market yourself as a job-seeker is to show potential employers that you have the skills and abilities they’re looking for. A resume will give you the opportunity to list your education, past work experience, and skillsets, making it easier for hiring managers to find out how you can contribute to their business. To make your resume more personal, make it branded. In other words, add keywords and phrases that are relevant to your industry so hiring managers can easily find your profile in their search results. You can do this by adding your skills and abilities, achievements, and work or internship history directly into your resume. The more keywords you can add to your resume, the easier it will be for hiring managers to find you. Keep in mind that this isn’t plagiarism; it’s simply rewording your resume to focus on desired keywords.
Showcase your skills and abilities
The best way to showcase your skills and abilities is to find out what hiring managers are looking for. Use job boards and online job websites to find out which skills are in high demand in your industry. Then, use those same skills and abilities on your LinkedIn profile to show hiring managers that you have the potential to succeed in the position. If you’re looking for a job in marketing, for example, you could use your LinkedIn profile to showcase your knowledge of analytics, growth hacking, brand management, digital marketing, and other related skills. You don’t want to list these skills in your resume. Since a resume is a summary of your entire career, listing all of your skills in one document can be overwhelming and make your resume difficult to read. Instead, only use your resume to list work experience and education.
Grow your network and visibility
Your network is the people who follow your LinkedIn profile and engage with your posts. Keeping your network engaged will help you gain visibility on LinkedIn. This means that people will be more likely to click through to your profile. To grow your network, you need to engage with others on LinkedIn. This can include liking and commenting on others’ posts, and posting your own blog articles or updates to start a conversation. You can also add people to your network by inviting them to connect with you. To make your profile even more visible, consider spending money on LinkedIn ads. You can target these ads to people who are looking for people like you, making it easier for your profile to show up in their search results.
Branding yourself as a professional on LinkedIn can help you network with potential employers and clients. It can also help you stand out from the crowd. Use these steps to build your brand, create a branded resume, showcase your skills and abilities, and grow your network to make your profile more visible to the world. Keep in mind that branding is a long-term process. It will likely take several weeks, if not months, for your profile to become visible enough for prospective employers to find it. During this time, you’ll have plenty of opportunity to engage with others and post updates, which will help you grow your network and become more visible.